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My name is Ed Taylor and as an Internet marketing consultant and speaker I help businesses
achieve top search engine rankings (Google on 'Internet
Marketing Speaker' and see who's at the top of the list),
improve website conversion ratios, optimize landing pages
and obtain overall better website results.
I have delivered more than 600 Internet marketing presentations in the last
12 years, in fact I have been called : 'The Most Requested Internet Marketing Speaker in the U.S.'.
I'm the founder of the
Internet Marketing Group
and the
Marketing Support Group.
I speak from experience on timely Internet marketing
topics.
My experience in working "hands on'" with a broad array of industries provides me, and my audiences,
with two very unique and distinct advantages:
- I can provide audience members with entry level 'big
picture' strategies as well as provide very specific,
proven, tactics that audience members can easily
implement to see immediate improvements in their website
results.
- I have also learned that marketing strategies used in one industry can easily be adapted to another, although their use may not "seem" obvious. Such "out of the box" thinking can produce profitable results. These "fresh perspectives" with proven results can make the difference between "just another Internet speaker" and a real homerun
for the attendees.
Consider this example...
One of the things my staff and I have discovered is the importance of what we call a "PULL COMPONENT".
Many web sites are doomed to fail before they are even launched because the people involved in their development have failed to recognize one fundamental Internet marketing reality:
Web Sites are NOT Intrusive!
Unlike other advertising and marketing tools, a web site is not intrusive. Your web site will not appear on the radio station your client is listening to, the television station he/she is watching or on the printed page in front of him/her. In order for your target market to get to your web site, these potential visitors must first believe that the effort they take to "go" to your web site will be worth their time and trouble.
Although the concept in the above paragraph seems obvious, the reality is less than 5% of the web sites we audit actually contain an effective "Pull Component" as part of their web site or their Internet marketing strategy.
Do most of the members of your group or association use a "Pull Component" to draw visitors to their web sites?
This "Pull Component" concept is essential. If I have the opportunity to speak to your group I will explain specifically, in non-technical terms, exactly how your members can use this concept to dramatically increase the effectiveness of their web sites.
The "Pull Component" is just one example of the "meat" my audience members receive.
This concept transcends theory. It becomes a specific "action item" that audience members can implement immediately to increase the effectiveness of their Internet marketing. My programs are full of specific, relevant "action items" all presented in an interactive handout that is provided to each audience member.
You probably have gathered by now that my background is in sales and marketing - not programming, graphics or journalism. This is another huge advantage to your audience.
Several years ago I discovered that I love to speak to
groups, (and at this point in my life, I make it a high
priority to do what I love to do). Perhaps even more
importantly, I found that the groups I speak to love my
presentations.
I was a featured speaker for: |
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